This week I want to give you some more understanding into marketing and how you can make your messages online a bit more appealing. Let me begin by asking you do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?
This means you have to be willing to consistently test the market. You may create 50 different offers and rewrite it a hundred times until anyone is interested. The reason it is often difficult is lacking the deep understanding of your perfect client’s needs, wants, desires and feelings.
When was the last time you sat down and asked yourself what your perfect client was feeling? What frustrations are they having? This is a challenge for everyone, to think of others first. But when you can put others needs first and approach them from that point of view you instinctively show you care because you understand.