Have you ever wished you could make extra money in a home-based business, maybe just expand your business in general?
If you watched me on Periscope this morning I was talking about how I obtained the small amount of success I have in a home-based business. I say small success because I recognize there are many out there who have had much more success than I have. But I have been able to create sales of over $10,000 a month with little effort and I know that there are many out there wishing they could do the same.
There are those that will try to start a business and they won’t have much success and then they will switch products over and over either because they found a company with better perks or because they think the product just isn’t good enough. Others just say “it doesn’t work” or “the competition is better” or “only special people can do that”. These are excuses I have seen and heard and they come from stinkin thinkin.
So today I wanted to provide you with some key principles I have learned that I contribute to my success and if you are struggling with the stinkin thinkin here are some ways you can break out of it:
Understand your product is people – So many times we want to push our actual product on people. We want to sell the science of it and we want people to try it. But that will actually get people to run from you faster than you can meet them. The truth is that business is about relationships, caring about people, helping people, finding out what their needs are and meeting them. It is about remembering their birthday and that thing they said they liked when you walked past a window. It is about creating meaningful interaction with people and having a positive impact in their lives. The minute you begin to focus on creating better relationships the faster your business will grow. Why? Because people always enjoy being connected to people who care.
Nobody likes a sales person – If you decide to have a business where you sell a product always remember that nobody likes a sales person. What do you do when you want to go buy a vehicle? You do whatever you can to avoid that sales person right? The bottom line is when it comes to products people just want to know “does it work and will it work for me”. They don’t want to be lied to or misled or talked into buying something they are not ready to buy. The simplest way that you can communicate what they need to know is provide them with testimonies of others experiences. This tells them if it works and if they should try it. Let them try the product and offer to give them their money back if they don’t like it. Give them samples. Let them discover if they want to invest in it and at what level. You are not trying to recruit people, you are trying to care about them.
Don’t be a know it all – Contrary to popular opinion the more of an expert you are does not make you more successful. A lot of times what people do is they think they need to know everything about their product and then communicate all the science to people. What this does is it causes information overload and then people respond by saying, “Uhhh duhh I have to think about it!” Why? Because you gave them too much to think about! One of the things I do in my business is that I hold workshops on healing, stress relief, trauma relief etc. I teach the information that others have provided to me in a presentation. I literally read off of the presentation and I actually make sure I do the worst job I possibly can at it. Why? Because I want those who are copying me to be able to look at my example and think, “Wow, I can do better than her at that and look at all the sales she just made!” People don’t care if you are the one that knows it all, they just want to know does it work and will it work for me. If they want to know the science they will do the research and will look into the science on their own. Make sure people can replicate what you do, because that is what they will do.
Don’t do it for others – I have had people come to me deciding they want to start a business. But once I have given them the tools, provided them with a demonstration instead of stepping up to the plate they have just wanted me to do it for them. Only invest in people that are serious. If you do if for them now, you will always have to do it for them. People have to choose to make the decision to grow and if they are not willing to invest in their own personal development to succeed then nothing you can do will cause them to succeed. This is because your income follows your personal growth.
Thinking back over my life I think that I had some of my first success when I was a little girl. I would pinpoint others needs and would instantly create a business. I started to sell berries door to door after spending hours in the woods picking them. I offered them up as ingredients or to put on their ice cream. I would offer to rake leaves in a persons yard, create artwork, I cared for the neighbors horses. When we are kids it is much easier to remember that it is all about meeting others needs. People will pay you if you are meeting a need they have….it is really that simple.
I hope that you enjoyed some of my key points in building a business. If you are interested in starting a business yourself I have a core team of business leaders out there making a difference and they not only enjoy what they do, are improving their health, improving other’s lives and getting financial free. If you want to be part of the team contact me and we can do an assessment to determine if you are a right fit. It is not for everybody! Just for those serious about making a difference in their lives and others.
Remember, being successful at the core is about caring about other people and being genuine.