You need to make money in your business, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you're convenient, you have amazing features, have the lowest prices, the highest quality and have been in business since 1431 B.C.
You pay a small fortune to have the ad placed on Facebook, Google, radio and TV. And what happens? The phone never rings… not even once. Why?
This happened to me more times than not and I felt so frustrated because I understood marketing…or so I thought. I think if some business owners were honest they have experienced this as well and it can be frustrating if you don’t understand how to write copy for your business.
What you need to know…
Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That's because you focused on the wrong things in your ad.
Don't take this the wrong way, but your prospects don't care about you in the least. They don't care what the name of your business is or how many years you've been at your current location. They don't care what products or services you offer, or how conveniently located you are. They only care about one thing…
What's In It For Me! That's it. Remember those 5 little words, and learn how to use them in your marketing. If you do, you will forever separate your business from your competition, and even eliminate them from the minds of your prospects.
As soon as I learned this trick and instead of focusing on things I thought were exciting that I loved studying like NLP, human dynamics and business innovation…and as soon as I stopped listing all the cool fun features my products offered…and started to focus on helping people with what they cared about my business exploded overnight. I mean I could have told you nobody was going to care about what I know until I translated it into results for my clients but I think we all can get caught up in “what we love” versus “how we can be helpful”.
Why you need to know this…
Most business owners today make the same mistakes and have no clue how to create a compelling ad that attracts prospects to their business. They create ads that are full of platitudes such as convenient location, low price, and the all too familiar "menu" of products and services they offer. (sounds familiar huh?)
If that describes your current marketing, then you will never build the business you want. You will never attract your ideal clients that will make you the most money. In fact, you will be very lucky just to survive.
The cost to you if you fail to act…
- Do you know how to create compelling marketing that actually makes money?
- Do you know how to attract clients when you need them?
- Did you know there is a "marketing equation" that when followed, takes the guesswork out of your marketing completely?
- Do you consistently "invest" in marketing… and feel confident you will always see a positive "return on investment?"
If you answer no to any of these, you're leaving money on the table. You're losing market share to your competition every single day, and you're working harder and longer than you should be? How much longer can you afford to continue to invest in marketing that doesn't work? How can you survive if you DON'T invest in marketing?
I know and understand marketing by learning the hard way. I recently wrote one single email for a doctor that generated more than $20,000 in just 10 days. I can teach you the exact same thing.
Learn these critical skills and you will position your business light years ahead of your competition,
If you could use some help with these strategies I am offering to help! Visit my homepage to get a proven sales process that will help you grow your business online today! Just enter your name and email to receive information on getting more clients and you're in!