Sources for personality type overview

Richard Branson
 “A business has to be fun and exercise your creative instincts.”
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
“I always had an urge to live life to its full.”
“I never get the accountants in before I start up a business. It's done on gut feeling.”
“I have always thought rules were made to be broken.”
“…in jail or a millionaire.”
Janet Yellen
 “Our approach during this phase must be particularly dependent on information from incoming data.”
Views on the Economy and Implications for Monetary Policy; San Diego Community Leaders' Luncheon
“Her personal style more closely resembles Mr. Bernanke’s soft-spoken manner.”
“A cool head who prepares carefully ahead of time rather than making decisions on the fly.”
“I did listen to her more carefully because she articulates her position in a way that you can follow it analytically…Intuitions are useless. Janet’s conversation and her presentations were factually based, and that always got my attention.”
 “Patience is probably my most challenged virtue. I have a great sense of urgency.”
Kraft CEO On Success and Her Favorite Snack
“Endorphins are a powerful thing.”
Publicly “brawled” with Warren Buffett, moving forward with a $19B acquisition of Cadbury after he called it “dumb” and sold 33 million shares of Kraft.
Goal growing up was to become the President of the United States.
Tony Hsieh
 “We implement this partnership mentality in many ways at Zappos, but it all begins with the Golden Rule: Treat others as you'd like to be treated.”
“I really prefer to focus on just building relationships and getting to know people as just people, regardless of their position in the business world or even if they're not from the business world.”
Stresses the importance of relationships and communication
“I think of our vendors as friends. We enjoy each other's company. We respect and value our relationships, and want to see each other do well.”
While at Harvard, Hsieh managed the Quincy House Grille selling burgers to the students in his dorm; his best customer Alfred Lin, would later be Zappos’ CFO and COO.
Known for his “workaholic nature, thoughtful demeanor and no-nonsense, methodical style.”
To colleagues he appears “so calm,” he is “nearly unreadable.”
“People who know him well describe him as a thoughtful, data-driven executive who knows how to listen and who can be charming and funny in small group settings.”
Marissa Mayer
 “I realized in all the cases where I was happy with the decision I made, there were two common threads: Surround myself with the smartest people who challenge you to think about things in new ways, and do something you are not ready to do so you can learn the most.”
Known for her “occasionally brusque style.”
Planned to take a maternity leave of a few weeks and “work throughout it.”
Virginia Rometty
 (In response to her business strategy) "Ask me what I believe first, that's a way more enduring answer."
Recognized for her personal approach to leadership – leads from both her head and her heart
“I've made lots of mistakes…It's either when I didn't move fast enough on something, or I didn't take a big enough risk.”
 “An ounce of action is worth a ton of theory.”
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