This week I want to give you some more understanding into marketing and how you can make your messages online a bit more appealing. Let me begin by asking you do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?
What you need to know…
Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that you’re the best at what you do won’t work. You can’t just say you’re trustworthy, reliable and exceptional. That’s the same thing your competition does. Prospects don’t believe you. You MUST educate them as to why you’re trustworthy, reliable and exceptional.
Why you need to know this…
To consistently attract more clients to your business… and to effectively convert prospects into clients, it’s critical that you create a series of short, clear and concise messages that compel your prospects to instantly want to know more information about your product or service. These short messages must focus on the benefits your business provides to them, and on the value you provide that your competition doesn’t.
When you create compelling messages that quickly and clearly articulate what you do and the value you provide, interested prospects will feel compelled to seek you out for additional information. In other words, a well-crafted message “pre-qualifies” your prospects for you… allowing you to focus your limited time and efforts on those prospects that are truly interested in what you sell.
The cost to you if you fail to act…
A well-crafted and well-developed message can generate a tremendous number of new leads for your business each and every time you use it in your marketing. This same information is then incorporated into scripts that you or your staff will use to convert interested prospects into actual paying clients. It doesn’t do you any good to generate a thousand interested leads if you don’t know what to say to them to convert them from leads into sales.
Marketing is always the key to small business success, and the small business owner who learns the process to creating and implementing great marketing will dominate their industry. This process sounds easy but let me tell you that even those who have created the most successful television commercials never really knew if they would be successful until they were tested by the market.
This means you have to be willing to consistently test the market. You may create 50 different offers and rewrite it a hundred times until anyone is interested. The reason it is often difficult is lacking the deep understanding of your perfect client’s needs, wants, desires and feelings.
When was the last time you sat down and asked yourself what your perfect client was feeling? What frustrations are they having? This is a challenge for everyone, to think of others first. But when you can put others needs first and approach them from that point of view you instinctively show you care because you understand.
P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, check out my coaching programs. I help business owners find the specific proven strategies just like you get the answers and the help they need to build the business they have always wanted.