Have you noticed that your marketing efforts seem to be consistently losing their effectiveness? Have you experienced a steadily declining ROI (return on investment) with your marketing? Are you wondering why you’re spending more for marketing and advertising… but seeing declining numbers of prospects raising their hand and asking for more information about what you sell?
What you need to know…
What business owner hasn’t experienced the frustration of spending their hard earned marketing dollars and failing to generate any interest or response? What’s responsible for these constantly declining results?
Don’t be offended by what I’m about to say… but it’s YOU! You’re a marketer, and today, people hate marketers. They will do just about anything to avoid any and all marketing and advertising messages. Don’t believe me? Check out yourself. Do you have caller ID on your phone? Do you answer it if you don’t recognize the incoming number? Does your computer have a version of spam blocking software? Are you on the national do-not-call list?
Why you need to know this…
We have to face the facts. The old ways of marketing don’t work anymore. The key to all future marketing is establishing trust, respect and rapport with your prospects. The internet is the social networking platform that is changing the face of all marketing today.
Every single day your prospects and clients are meeting on forums, blogs, and sites like LinkedIn, Twitter, Instagram, Snapchat and Facebook. They’re producing podcasts and YouTube videos. They’re comparing notes bragging and recommending the products and businesses they love, and they’re blogging to death about the ones they hate.
And everything these prospects say to their peers has far greater impact and influence than anything you will ever say, no matter how great a message you create. The latest research shows that our peers are currently the most trusted people on the planet, and you MUST gain their trust to get them to recommend your product or service.
The cost to you if you fail to act…
- Do you know how to innovate your product or service to take full advantage of the internet and social media?
- Do you know how to stop marketing to prospects and instead, start talking with them?
- Do you know the 6 places where your prospects will meet to talk about your business?
- Do you know how to position yourself as the “industry expert”… and become the “rock star” of your local community?
If any of the above answers are no, you’re losing sales and revenue every day. You’re going to appear identical to your competitors, and be forced to forever compete on price. If you fail to innovate your business… and you fail to provide extraordinary value to your clients… your prospects will use the internet to blog your business to death.
You MUST learn how to develop these critical skills immediately!
I can help. My coaching provides business owners with the right information in the right order to successfully grow their business online even without a massive social media following.
In fact, one of the number one questions I get from business owners, is how do I grow my presence on social media because they think that is how you get clients. But I want to give you some good news, you do not need a large following on social media to succeed and get clients within a very short period of time if you understand how to build an online business.
If you find you could use some help in this area contact me for one on one coaching today!