How To Build Online Coaching Business
One of the number one things that coaches really want to know is how to build a coaching business online.
How do I grow a coaching business?
You might get some training, maybe you know what you want to coach on and it’s then where do you go?
How do you get some clients?
How do you actually start?
And how do you grow this thing online? How does it work?
I’m going to unwrap some of this for you today.
So one of the first things that I did when I first started out was I went to Noomii.com They are platform that gets leads for coaches. Now right now, at the time of writing this they are getting less leads than normal simply due to the pandemic. It used to be 100 a week and now it’s 50 a week. But it is a place I personally started.
If you’ve not coached anyone, I would highly recommend signing up for it, just for the fact that you can coach other coaches, and it helps you get that practice, and you can get testimonies from other coaches if you help them, and it’s a safe environment. So I would highly recommend that if you’re brand spanking new, you don’t have any experience that that’s where you start.
How does digital marketing work for coaches?
How does this digital marketing thing work? So the secret sauce that nobody ever talks about behind digital marketing. . .
. . . behind the landing pages, behind the emails and all the stuff that you’ve got to set up, all the systems, the online courses, is how do you sell the stuff, right?
What makes it work?
The secret sauce is all based on building relationship, and all of these systems have to be built correctly and building relationships with the people that come in contact with your content. Otherwise they’re never going to purchase what you have to offer.
Many people do Facebook ads and target people that have no clue who they are and the ads are just asking for purchases.
You don’t know who they are.
You don’t trust them.
They could be a scam, so you’re not going to invest.
So that is the purpose of social media, and that’s the purpose behind your content and why you create things.
I love YouTube because it really allows me to get to know people.
It allows me to create content that is going to build relationship with people that are watching my YouTube channel. And then, if they are interested in my products and services, we already have a relationship and it’s much easier for them to trust me. Of course, you offer other things like money-back guarantees and all of that in the process. But that is a great way to allow people to become aware of your business.
So that’s really the strategy behind all your social media, all your ads.
They are becoming aware and engaging in your content, then maybe subscribing to your list.
Think about it. . .
If you ran into somebody and you’re not going to give them your email, unless you trust them. You’re not going to give them the email unless you really want something. You might give a fake email to somebody you don’t trust, right?
So those you do trust, you’re going to opt in, right?
And then you’re only going to buy from somebody that you super trust. You really know that they have something to offer that it’s really going to help you out.
How to sell an online course or one-on-one coaching
Many coaches do things the wrong way.
They go out and they start their coaching business and they’ll do an online course, and they think, “Why won’t this course sell?”
So what is the right way to approach selling a course or one-on-one coaching?
What you want to do first is go out and study your demographic, and you want to find out what they’re asking, what questions they’re asking online, what are the top things they’re looking for on YouTube, what are the top things they’re looking at across the internet. What are the issues that they are dealing with?
Then create content around those things, and then once you have a community, ask them what they want.
The process that you want to follow is very, very easy to figure out what people want once you have an email list, and you actually have people that are interested in your content.
If you’re struggling with trying to figure out what content to put on your social media, what videos to create, or whatever platform you’re focusing on, what you should put out there to actually get customers and clients, I’m going to provide a process that I personally take myself through to figure out what content to create.
This is very, very important because this is what’s going to make people aware of your products and services, if they want to work with you and build relationship. And this comes down to what you’re going to post on your Instagram, what you’re going to post on your Facebook, whatever you’re going to create. It has to focus on who you are trying to serve.
So, a lot of people don’t talk about this.
They don’t talk about how do you figure out what graphic to post. It’s not just about putting quotes out there, or pretty graphics, or pretty photos.
You have to have a strategy around it.
Down below you can get my free process on how to define what you should be posting on social media to gain clients and customers organically and through paid traffic.