Have you ever wondered what it takes to create an online business?
When I first started my coaching business, I really didn’t know a whole lot about building businesses online. I did a little bit of stuff online, I did a podcast online, I did a little video online, but aside from that, I really hadn’t focused on getting clients online. I had some experience working in marketing for organizations and influencers that already had a large following, I understood marketing campaigns that kept things running, but hadn’t experienced building something from the ground up.
Before I learned what worked, the first thing I did was I signed up for programs that had leads online that could refer me coaching clients. One of those platforms allowed me to be able to coach multimillionaires in peak performance, and that’s how I really was able to get credibility in that area fairly quickly. I already had the training in peak performance from my father who had sold Tony Robbins programs growing up and had provided me with all the training materials I needed. I already knew the content, I already knew how to teach people in it. It was just a matter of getting the clients. Ever have that feeling?
Signing up for a service like that, which already had influence online and then they referred me clients was really helpful. But I knew I needed to expand my business online myself, so in order to fast track my business, I hired other coaches to teach me the process.
As a result, I broke through and I learned how to get my own clients online using my own social media. I finally got to the point where people did start to come to me online for various coaching needs. In fact, in 2017 I started to average about 25 coaching requests a week and I began to focus on meeting the demand rather than finding clients. Meanwhile, I continued to use the online service to get clients and began to coach in building a business online and peak performance because my social media was still mostly focused on AmazonTM FBA. I didn’t want to limit myself just to AmazonTM and I knew it would take awhile to communicate to my community what else I coached in. Besides, I was racking up amazing experience behind the scenes.
Today I want to give you some pointers on what has worked for me in building my business online.
1. Focus one area or niche and one problem
This is really important because you may say, “I want to be a coach,” or, “I want to sell X, Y, Z product and I want to be the next Walmart,” but if you try to be the next Walmart right out the door, people don’t know what you’re actually there for. What you want to do is focus on one need that you are meeting and one solution. When you begin to do that, you’re going to begin to attract people for that specific need and for that specific solution. Then you can provide them with massive value around that. That will get you started.
Let me share an example of doing this the wrong way, I was coaching somebody that wanted to be a coach and he wanted to focus on procrastination, but then he also wanted to focus on weight loss. We really had to walk through this whole process with him of getting him just to focus on one thing.
I think that this is the number one issue that people deal with when they’re starting a business online because they see all the things that they can offer. They know that they are not limited to this one thing, but if you focus too much on everything at once, you’re not going to be able to reach anybody. It’s very important to focus on one thing at a time. Build it, then move to the next thing.
2. Valuable Downloads
The first thing that is important to in creating content for people to download is make sure it is valuable. You don’t want to just give somebody some sort of cheap download that’s not worth money, because it’s not about just getting somebody’s email address, it’s about building relationships, and when you approach online business with building relationships and creating massive value for people and really answering their problems and giving them solutions, then you create more of a community rather than just getting a bunch of emails.
3. Focus on Pressing Needs
You can kind of see the journey that I went through this on YouTube, initially where I was creating videos. They were great, but they weren’t meeting pressing needs. Then when I started to do videos on AmazonTM FBA, that was more of a pressing need because it was a way that people could make money quickly. Faster than building a business online just from scratch anyway, which does take time.
4. Make Sure Your Solutions Work
You don’t want to go out there and start a business and then lie. I see people do this. They’ll create something and it’s not something that’s actually delivering. You want to create something that is helpful, that people can actually learn that is actually legit and if they put the work in, they’re going to get the results. You want to really make sure that people succeed and do everything that you can to help them succeed. If you’re selling a product, you want that product to be high quality, you want it to be something that people really love, that they come back to you for. You really want to focus on the quality of people’s experience with you and make sure that your solutions and your products work.
5. Your Solutions Don’t Need To Be New
Your deliverable’s don’t need to be brand new ideas that nobody else has shared. It could be that there are a million other people that are doing the exact same thing as you, you just have to put your own spin on it.
For example, let’s say you are talking about health and the benefits of apple cider vinegar. Maybe you find somebody out there that did this full-on research report on how apple cider vinegar transforms the anti-aging process. Well, instead of focusing on that, you could just say, “Wow, I had stomach issues and I started drinking apple cider vinegar and this is how it helped me. If you want to get information about how I solved my stomach issues, download now.”
Basically, you are just focusing on what that product means to you and your experience with it. I did that with AmazonTM FBA. I focused on my experience, not everyone else’s experience. You just have to put your own spin on it and just be genuine and honest in your approach.
6. Focus on Content and Not Tools
This is something that I have really run into when I’ve coached people. They want to know the fancy tools, how to do the ads, they want to sign up. In fact, a lot of people that come to me, they already have ClickfunnelsTM, LeadpagesTM, they’re paying $80 a month for stuff, and they don’t even have one client. They don’t even have anybody in their email. They don’t have email campaigns, they don’t have anything set up. It’s important to have all of your backend processes set up so that you can build relationships with your clients, or they will join and then you will lose them.
If you would like one-on-one coaching to build a business online, you can contact me for help! Just click here to apply!