How To Make A Million Dollars A Year With Online Course Creation

Did you know you could be making a million dollars a year with low ticket programs?

There are so many people out there that push high-ticket programs, saying it is the ONLY way to go. You charge a low price for something and you get bombarded with “you aren’t charging enough!” But there is a secret formula that so many don’t talk about that I want to share with you today. It is one of the tactics I provide in clients my 90 Day Marketing Strategy and it is how I am building my own business.

I learned this in a mastermind I am part of where Brendon Burchard spilled the beans on how he made a million in on year. This tactic alone probably worth a million dollars.

But it is why I roll my eyes when someone tells me I am not charging enough for a course or a product. This is the formula I follow in my agency. 

Step 1: Start a 3-part webinar series teaching something. Charge $97 for live access and get 200 customers to buy it each month. You will put a landing page up and sell the live teaching. You can sell it with a launch on social media, you can sell it to your list. The goal will be to eventually get 200 people to attend. But start out just make sure it sells. 

Putting a landing page up and offering it as a live workshop ensures that you are not wasting your time creating something that nobody wants. It is a way to make sure that your product or service sells before you invest hours into it. So if you offer a live workshop every month it becomes an easy way to create what your ideal clients will buy. 

You can also do a “launch” online which means instead of a webinar to sell your program you do a challenge on your social media and pay to promote your videos for the challenge. People join in for FREE on your social media and then at the end you pitch your workshop. 

Step 2: Turn that live course into an online course and sell it for $365 (or more if you want). Get 100 people to buy it a month. Basically you will add more value to the course, downloads and worksheets then raise the price to $365. You already know it converts because you didn’t create it if people didn’t buy it first. 

Then you can sell it doing a launch, to your list and so on. Eventually you will get enough courses where you could potentially promote one each month. You can also put one on discount and offer it as a one time offer or trip wire for your ads (so your ads pay for themselves).


Step 3: Start a membership program charging $29 (or more) a month offering a new course every month. Get 1,000 people to buy every month. As you continue to do the webinar series for $97 you will get new courses every month that you know people want. Then you will turn these into your membership program. 

You can do a lot with membership programs. I added mine on to package I offer where I do custom marketing plans, add Fractional CMO support and the membership program for training teams or individuals. I also offer it once a year right now as a program sold by itself. 


Step 4: Offer private coaching for $1,000 a month and get 15 clients a month. 

Clearly you could charge more for your coaching but these numbers I am providing you with are how you will hit one million a year. So you can increase your price or increase your clients. When it comes to social media and growing your marketing online eventually numbers are easy which allows you to offer lower prices. 


Once you have this built you will have at least 12 courses and a solid membership that can last a full year. You can have people pay per month or for the full year. It is a great way to get some reoccuring revenue into your business. 


If you want more information on what are the BEST types of courses to create, how to market to more niches and make even more money, and how you can start selling these low ticket offers with Facebook Ads – subscribe to my newsletter. I will be emailing out all the details to my list!

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